The Effectiveness of the Ukrainian Protestant Media: Results of a Sociological Survey

Maxim BALAKLITSKY

Authors

Maxim BALAKLITSKY He is a candidate (doctor) in Philology and Associate Professor of the Karazin Department of Journalism at Kharkiv National University, as well as a doctoral student at the Shevchenko Institute of Journalism at Kyiv National University, Ukraine

Keywords:

The Effectiveness of the Ukrainian Protestant Media, Results of a Sociological Survey, Protestant mass media in Ukraine

Abstract

Secular and religious researchers, studying this subject, run together in the desire to determine how interesting the informational product to the secular audience is. The researches lack the look from inside such as studying the evaluation of the religious mass media by their main audience – members of religious organizations. To fill in this lacuna we carried out a psychological survey not only of the TV and radio, but also press and Internet Ukrainian Protestant mass media audience and staff.
The carried out survey of the Protestant mass media staff and audience revealed that the religious mass media belong to the specialized types of publications. Their influence upon the target audience group, members of the religious community is deep and stable, at the same time the missionary potential is quite low. The complex of factors, which accompanies conversion, correspond with interpersonal and group, but not the mass communication.
The confessional mass media are the area of the religious subculture existence. The confidence of Protestants to their publications is very high, though it combines with the critical and evaluating approach. The social subject is the most demanded by the Ukrainian Protestant media. The organized aid for the socially deprived is the main manifestation of the public position of Protestants in our

Author Biography

Maxim BALAKLITSKY, He is a candidate (doctor) in Philology and Associate Professor of the Karazin Department of Journalism at Kharkiv National University, as well as a doctoral student at the Shevchenko Institute of Journalism at Kyiv National University

Maksym A. Balaklytskyi was born in 1977. He is a candidate (doctor) in Philology and Associate Professor of the Karazin Department of Journalism at Kharkiv National University, as well as a doctoral student at the Shevchenko Institute of Journalism at Kyiv National University. He edits the Internet newspaper The Way (www.asd.in.ua) and serves as elder of the fifth Kharkiv community of Seventh Day Adventists. Balaklitsky has authored more than fifty scholarly works, including the monograph The new religiosity of Ivan Bahryany (Kyiv, 2005) and the textbook The essay as an artistic and journalistic genre (Kharkiv, 2007).

References

Akimova A. A Happy End “through the I-net” ? Why not? /Anna Akimova// Grace. — 2010. — №1. — С. 41–42;
Balaklytsky M., Radetska I. Protestant Periodicals of Ukraine: View of Problems and Principles of Preventive Medicine Organization// Scientific Notes of The Institute of Journalism: collected researches/ edited by editor-in-chief V.V.Rizun; Taras Shevchenko Kharkov State University. — К., 2008. — Т. 31. — С. 80–84.
Balaklytsky M. Confessional Press of Ukraine about Reasons of Appearance and Ways of Solving Social Conflicts// M.A. Balaklytsky// Dialogue: Media-studios: collected researches/ editor-in-chief Aleksandrov O.V. – Odessa: Astroprint, 2009. – Issue 8. — С. 26–31.
Balaklytsky M. Mini-media in the Informational Field of Ukraine (on the Protestant mass media materials)/ Maksim Balaklytsky [electronic doc-ument]// The Internet newspaper “The Way”. — 17.02.09. — access mode: http://www.asd.in.ua/archives/1188295577
Balaklytsky M. Protestant Theology of Communi-cation/ M.A. Balaklytsky// Ukrainian religious studies. — № 55. — К., 2010. — С.179–187.
Balaklytsky M. Mass Media in Cultural Wars of Ukrainian Protestants// Maksim Balaklytsky [electronic document]// The Internet newspa-per “The Way”. — 9.03.10. — access mode: http://www.asd.in.ua/archives/1188296967
Balaklytsky M. Basic Sources of Protestant Jour-nalism/ Maksim Balaklitsky [electronic docu-ment]// The Internet newspaper “The Way”. — 7.10.10. — access mode: http://www.asd.in.ua /archives/1188300930
Bachinin V. Christian TV Broadcasting penal sys-tem/ V.A. Bachinin// Social studies. — 2007. — № 3.
Filipovich L. The Anti-sectarian Hysteria in Ukrainian Mass Media: Visible and Invisible Reasons/ Lyudmila Filipovich// Religious Freedom. — 2008. — № 13.
Franchuk V. Russia asked the Lord for Rain. — К.: Dawn Star, 2001. — Т. 1, 2.
Glik D. What do the Newly Converted Christians tell. Helping Pastors, Leaders and Churches/ Daniel Glik. – Zaporozhe: Pilgrim, 2008.
Kerasydy Yu. Sergey Velbovets: The Interview with the INVICTORY Media Group Presi-dent/ Yulia Kerasidy// InVictory. — 2006. — № 12. — С. 4–9.
Kominko Yu. The Image of the Church in Mass Medea and Mass Consciousness/ Yu. M. Kominko// The Karazin Kharkiv State Universi-ty Reporter. – The Philology series. — Issue 51. — Kh., 2007. [electronic document]// The Internet newspaper “The Way”. — 17.02.09. — access mode: http://www.asd.in.ua/archives/1188295577
Kyryushko M. The Islamic Education and Press – The Evidence of Regigious Freedom for Mos-lemin in Ukraine/ M. Kyryushko// Religious Freedom: Mass Media, School and Church as Social Factors of Consolidation. Scientific an-nual/under the general editorship of A. Kolod-ny. — К., 2001.
Luchenko K. The Internet in the Informational and Communicational Activity of Russian Religious Organisations/ Luchenko K.V. Author's ab-stract… Candidate of philological science — 10.01.10. – Lomonosov Moscow State Univer-sity. — М., 2009.
Miroshnychenko S. Religion on the Ukrainian Television Air/ Sergey Myroshnychenko // A Man and theWorld — 1996. — № 9. — С. 32–33.
Nazarkina O. Protestant Confessions in 90-ies of ХХ century: Baptist and Charismatical Move-ments/ Nazarkina Olena Ivanivna. Dis… candi-date of historical science 07.00.01 — History of Ukraine. – Donetsk, 2003.
Nikitchenko O. The Image of Modern Religions in Mass Media /O. Nikitchenko// Religious Freedom: Mass Media, School and Church as Social Factors of Consolidation. Scientific an-nual/under the general editorship of A. Kolod-ny. — К., 2001. — С. 82–87.
Nykytchenko O. Features of Formation of Mod-ern Religions Image in the Context of Under-standing Freedom of Conscience in Ukraine/ Nykytchenko Olena Eduardivna. Author's ab-stract… Candidate of phil. science. 09.00.11 — religious studies. — К., 2009.
Nykytyuk Z. The Gospel of “Classmates”. What do Christians Do in Social Nets/ Zoya Nykytyuk// In Victory. — 2010. — № 7. — С. 10–14.
The History of Evangelical Baptist Movement in Ukraine. Materials and Documents. Com-piled by Golovashchenko S. I. – Odessa: Thinking about God, 1998.
The International Marketing Group. Marketing study “The Investigation of Potential and Pre-sent Audience of the Emanuel Radio”. — К., 2008.
Spys O. Social Religious and Cultural Changes in Late Protestant Churches (according to the re-sults of the expert survey)/ Spys O.// Ukraini-an Religious Studies – 2005. – №2. – C. 86-94.
Svistunov S. The Voice of Church Should Be Heared on the Internet/ S. Svistunov// Reli-gious Freedom : Mass Media, School and Church as Social Factors of Consolidation. Scientific annual/under the general editorship of A. Kolodny. — К., 2001. — С. 90–92.
Yesterday and Tomorrow, the Baptist magazine (the review of Brother’s Reporter): issue 1. — К.: Knowledge Society USSR, 1989.
Zhelnovakova M. Church and Mass Media : Prac-tical aspects of work/ Margarita Zhelnovako-va// In Victory. — 2010. — № 12.